Caverion provides smart technical solutions and services for buildings, industrial processes, and infrastructure aimed at achieving carbon neutrality.
Caverion's main marketing goal has been to improve awareness of its broad service offering and strengthen its market positioning, while also growing the volume and quality of leads.
The collaboration started with strategic consulting for Caverion's marketing leadership, moving from there toward planned, ongoing content marketing. As part of the process, we also mapped out tools and the digital ecosystem. The goal was to involve experts across the whole company — from product development to sales — more broadly in content production. At the same time, we began using data more systematically in marketing.
Content production kicked off with a series of workshops of varying length with Caverion's team, defining content needs and target audiences. These workshops ensured that customer needs and Caverion's messaging aligned in the marketing. Afterward, we began structuring content production systematically into a publishing calendar, so the right content would reach the right people at the right time.
Caverion's people contributed strongly through expert interviews, which became the basis for blog posts, lead magnets, videos, and sales-support materials.
A second marketing focus was collecting marketing data in a form that both marketing and sales could fully use. We implemented HubSpot to capture and nurture leads, enabling precise tracking of both marketing and sales.
Sales and marketing collaboration has also been strengthened by jointly developing digital and traditional sales materials. Caverion's sales team now has more impactful materials to address customers' full range of needs.
Alongside ongoing content marketing, we've also helped Caverion craft more compelling stories about new services and concepts — told through video, landing pages, and keynote presentations.
As a result of the collaboration, Caverion's monthly inbound contacts have grown by several tens of percent. Follow-up with leads has also become significantly easier thanks to the HubSpot rollout and marketing's growing in-house role.
Obsidian has been glad to be part of developing Caverion's operations. The collaboration has always been close, marked by mutual trust.
The cornerstones of this varied, multi-phase process have been high standards, openness, and a comprehensive use of inbound marketing. We continually work to improve both how we collaborate and the materials that come out of it.
Caverion's passionate approach to shared projects has had a meaningful, developmental effect on Obsidian's processes and other client work.
The productive collaboration continues, remaining varied and adapting seamlessly to the client's strategic needs.
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