The NUMBers

+500%

growth in organic traffic

THE STORY

The collaboration started with website maintenance but has grown into a full-scale digital marketing partnership. Through SEO, web analytics, and targeted advertising, we've supported Kempower through the company's rapid growth.

Kempower manufactures DC fast-charging solutions for electric vehicles, with production in both Finland and the United States.

Our collaboration began in 2023, when we took over maintenance and further development of their newly launched WordPress website. Over the years, the partnership has expanded into a comprehensive digital marketing collaboration covering Kempower's main website, the Heavy Electric Traffic Ecosystem site, and the investor site.

We've supported Kempower's growth through SEO, analytics, HubSpot consulting and implementation, and targeted digital advertising across multiple markets. We've also helped strengthen their in-house team's capabilities and develop new skills that support long-term growth.

THE SOLUTION

More visibility and conversions through continuous optimization.

Once we'd fixed the fundamentals of analytics and site structure, we focused on continuous optimization, which has significantly grown Kempower's organic visibility and conversions.

SEO
Through SEO, we've strengthened the website's position via strategic keyword analysis, content and image optimization, and improved accessibility. We also built an industry-specific vocabulary that drives significantly more traffic to the site. We maintain and develop the WordPress site across seven language versions, plus a separate investor-relations site.

Ecosystem website design and development
We designed and built the website for Kempower's Heavy Electric Traffic Ecosystem (HETE) — a Business Finland-funded research and development program — in a very short timeframe.

Digital advertising
In digital advertising, we've managed campaigns in five countries via Google Ads and LinkedIn, along with strategic guidance. When Kempower expanded its team and brought ad management in-house, we ensured a smooth transition without any data loss.

HubSpot consulting and integration
We carried out a full HubSpot rollout for Kempower, including training, and have spent several years developing the system together to meet the marketing and sales needs of a growing company. We also supported integration between HubSpot and Salesforce, and continue providing HubSpot consulting.

Analytics implementation
We've implemented advanced analytics tracking and reporting, giving Kempower a clear picture of digital performance and enabling smarter decision-making.

Content creation
We've created a range of content for their website, including blog posts and product pages, and have also helped optimize existing content to improve search visibility.

THE RESULT
A partnership that supports continuous growth.

Our partnership with Kempower centers on ongoing website optimization and proactive development. Our teams collaborate closely via a shared Slack channel and work in two-week sprints, ensuring efficiency and fast decision-making.

We don't just focus on execution — we also act as a strategic partner guiding digital strategy and analytics.

Over the course of the collaboration, Kempower has expanded into new markets, and we've supported that growth by providing technical expertise and solutions that help them stand out from competitors in the fast-moving EV charging market.

Super graphic that is round with blue and green tones
EXPERIENCE
"Our collaboration has grown into a genuine strategic WordPress development and digital marketing partnership. Obsidian's solid expertise, attitude, and willingness to adapt to our needs have built very strong trust in them."

Want to know more? Speak to the expert:

Mirjam Mäki
Client Lead, Project Manager
THE TEAM
Pasi Pellikka
Digital Marketing Strategist, Team Lead
Jaakko Inkinen
Senior Developer
Jaakko Soudunsaari
Partner
Essi Pelkonen
Art Director, Team Lead
Trung Ta
Web Developer
Sasa Kovacevic
Partner
Magnus Matthiesen
Head of SEO
Louise Philipsen
Engagement Partner
Emil Halkjær Lindbjerg
Associate Consultant
Thomas Hørlykke
Director of B2B
Trung Ta
Web Developer
Jaakko Inkinen
Senior Developer
Jaakko Soudunsaari
Partner
Jovana Obradović
Web Developer
Timmy Lam
Consultant
Zoran Vukašinović
Consultant
Tanja Babić
Senior Consultant
Nemanja Bjelajac
Senior Consultant
Aleksandar Ivanić
Team Lead for SEO
Simon Christian Østergaard
Senior Consultant
Michala Mundt Andersen
Senior Consultant
Adam Rudinszky
Senior Consultant
Left arrowRight arrow

Let's talk

Fill out the form, and lets talk about how together we can solve your challenges.

You can also give us a call at +45 60 73 60 60 or contact an expert directly:

Mirjam Mäki

Client Lead, Project Manager
Success! We have gotten your message, and will get back to you ASAP
Oops! Something went wrong while submitting the form.