Creating a custom digital universe for BIBS

Outgrowing the standard Shopify setup.

After a few years on Shopify, Bibs was ready for something bigger. They wanted to move beyond a standard theme and create a site that truly felt like their own—a fresh new look, a unique brand identity, and a creative direction that set them apart.

Their goal wasn’t just to refresh their website; they wanted to build a completely custom online space that reflected who they were. Something that felt unique, flexible, and designed to give customers the best possible experience.

A one-of-a-kind store. No theme, no limits.

We helped Bibs ditch the off-the-shelf theme and go fully custom with their Shopify store—without the need for a complicated headless setup. The new site was built from the ground up, designed specifically for their brand and needs.

Some of the key features included:

• A custom bundle builder so customers could mix and match products effortlessly.
  
• A product quiz to make shopping easier and more personalized.‍
• An overall optimized experience, with better navigation, smoother interactions, and a look and feel that was 100% Bibs.

By keeping everything within Shopify’s ecosystem, they got the best of both worlds—a tailor-made store with all the reliability and ease of use that Shopify offers.

A unique site with immediate results.

The impact was clear right away. Bibs saw around a 30% increase in conversions almost immediately after launch.

Beyond the numbers, they now have a store that truly feels like their own—custom-built, completely unique, and designed exactly how they wanted it. The new site has helped them create a stronger brand presence and a more engaging experience for their customers.

With a setup that’s built for flexibility and growth, Bibs now has an online store that’s as fun and functional as the products they sell.