SERVICE

Media Activation

Ensure that the right message reaches the right audience at the right time to maximize impact and ROI.
Speak to an
expert
OVERVIEW

Make impressions meaningful.

A successful media strategy goes beyond simply placing ads - it's about understanding your audience's behavior, identifying the most suitable channels, and delivering content that resonates. We combine deep audience insights with data-driven channel planning to find where your audience actually spends their attention - and how to earn it. From upper-funnel branding that builds long-term equity to precision-targeted activation that drives immediate results, we design media plans where every touchpoint is connected and every budget decision is backed by data.

HOW WE WORK

Obsidian designs strategic programmatic campaigns to support your sales funnel at every stage, from awareness to conversion. We start with a thorough analysis of your business objectives, competitive landscape, and audience segments - then build a tailored channel mix with the right formats, placements, and bidding strategies to meet your specific KPIs.We leverage platforms like DV360, AdForm, Hawk, Vistar and many more to execute dynamic video and display campaigns efficiently.

Throughout the campaign lifecycle, we continuously test and optimise creatives, audiences, and placements - all in a brand-safe environment with 3rd party verification to filter out bot traffic. You receive transparent, actionable reporting with insights that inform your next move, not vanity metrics.

The team

Alexander Posselt Pedersen
Partner
alexander.posselt@obsidianagency.comLearn more
Frederikke Tømmerby Andreasen
Client Manager
frederikke.andreasen@obsidianagency.comLearn more
Mathias Groth Madsen
Senior Consultant
mathias.groth@obsidianagency.comLearn more
Kristian Maltzahn
Client Manager
kristian.maltzahn@obsidianagency.comLearn more
Anton Due
Head of Media Activation
anton.due@obsidianagency.comLearn more

Let's talk

Fill out the form, and lets talk about how together we can solve your challenges.

You can also give us a call at +45 60 73 60 60 or contact an expert directly:
Success! We have gotten your message, and will get back to you ASAP
Oops! Something went wrong while submitting the form.