How Oval Square left legacy behind for a flexible, high-converting global storefront.

Oval Square felt held back by a rigid legacy setup.

‍Oval Square creates contemporary fashion that blends everyday wear with an edgy, distinctive aesthetic. However, their digital presence was struggling to keep pace with their creative vision and commercial ambitions.

The brand was held back by an outdated, rigid setup that was difficult to manage and prone to instability. Managing two separate Shopify stores for different regions created unnecessary administrative overhead for their team, doubling the workload for every update. Furthermore, the platform lacked the flexibility needed to quickly build custom landing pages for new drops and campaigns.

Oval Square needed a digital transformation to give their team the freedom to control the site's layout.  

Merging high-end fashion with seamless conversion optimization and modular design.

We built a new setup tailored to a fashion brand's visual demands, letting the clothing and editorial imagery take center stage. But design alone wasn't enough. The site was optimized for conversions at every step of the journey, so it performed as good as it looked.

To fix their backend frustrations, we built a modular, user-friendly framework, giving Oval Square's team full freedom to drag, drop, and build landing pages and campaigns without developers.

Finally, we consolidated their two separate Shopify stores into a single, efficient Shopify Markets setup, streamlining international operations.

A stable, conversion-driven platform that empowers the brand globally.

‍Today, Oval Square operates on a sleek, high-performing platform that perfectly balances an elevated fashion aesthetic with robust conversion optimization.

The consolidation from two separate Shopify stores into a single Shopify Markets setup has drastically reduced administrative overhead. The brand can now manage 12+ markets effortlessly from one centralized hub, saving countless hours on site management.

Most importantly, the Oval Square team has been untethered from their old legacy restrictions. With the new intuitive and stable framework, they now have the creative freedom to design landing pages, launch campaigns, and adjust their digital storefront at the speed of fashion.