Adapteo is the leading provider of adaptable spaces in Northern Europe. It develops, builds, rents, and sells flexible, relocatable modular buildings for social infrastructure needs such as schools, daycare centers, offices, and accommodation facilities.
Adapteo wanted to invest in high-quality, continuously updated content to improve the discoverability of its website and the impact of its content.
The content collaboration with Paper Planes kicked off in January 2025, when we took over Adapteo's customer stories and expert articles, as well as social content for LinkedIn and Meta.
We created a framework for content production using an annual plan and a lightweight social strategy. Thanks to these, we've been able to diversify content, identify the best-performing post types, and ensure continuity in execution.
The client has been very satisfied with the content, particularly the accuracy of the tone and the interesting topics. The flexibility and proactivity of the collaboration have also received praise — content and topics are planned flexibly on a monthly basis according to the client's needs. Our collaboration is next expanding into an advertising partnership as well.
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