Vetrospace – A modern and modular HubSpot website highlights the unique brand and brings results from the very first moment

We implemented a modern and modular HubSpot website for Vetrospace in accordance with their brand renewal, which improves the customer experience and enhances lead generation. The functionality of the new site was proven immediately, as the first relevant sales lead was achieved on the very day of the site's launch.

Vetrospace is known for its high-quality and high-tech workspace solutions that offer the best ventilation on the market combined with top-class soundproofing and customizability. As the company grew and developed, it became timely to also update the digital showcase to match the current market position and brand identity.

The starting point for the renewal was the modernization of Vetrospace's visual brand identity. The old website no longer served the company's goals, as the versatile features of the products were not done justice there. In addition, maintaining the site was challenging, and the company strongly wanted more independent maintenance capability for its own team.

From the perspective of lead generation, a key challenge was identifying and encountering the right customer segments. The structure of the site had to guide potential customers straightforwardly to the exact solutions relevant to them, in order to make marketing and sales as effective as possible.

The project was kicked off with careful preliminary research and planning, where Obsidian was responsible for the site's structure and information architecture. To ensure a clear user path, wireframes were created, which served as the basis for the visual design.

The visual layout of the site's front page was created by Vetrospace's own brand agency. Our role was to finalize the design and expand it into a comprehensive whole covering the entire site, strictly respecting and enriching the brand identity. HubSpot was chosen as the technical platform, on which the site was implemented in a completely customized and modular way.

The biggest technical and functional challenge was solved on the product pages: how to comprehensively present the versatile and technical features of the workspaces without the overall look of the site becoming heavy or cluttered. Obsidian built a smart and versatile module for this need, which automatically retrieves product information from the underlying database.

Thanks to this solution, product information remains in an easily manageable format, and to the end user, it appears as a light, airy, and easily digestible whole. Thanks to the modular structure, Vetrospace's own team can now build new, visually compatible page entities effortlessly without coding skills.

As a result of the collaboration, a visually striking and technically excellently functioning website was created, which supports the growth of Vetrospace's business. The concrete benefits of the renewal became apparent immediately:

• Immediate results: Thanks to the new segmentation and clarified structure, the first highly relevant sales lead was received on the very day of the site's official launch.
• Easy maintainability: Vetrospace's maintenance readiness improved significantly. The team is able to independently create and edit versatile pages using ready-made modules.
• Unified ecosystem: The main site and campaign-specific landing pages are now located under the same system, which streamlines marketing data and management.
• Scalability for the future: The modular implementation guarantees that the site is easy to expand and develop with new language versions as the company internationalizes.

The project was an excellent demonstration of smooth tripartite cooperation between the client, the brand agency, and the technical partner. In its technical implementation, Obsidian succeeded in combining Vetrospace's strict quality requirements and the brand agency's visual vision into a functional digital whole.