Articles, guides and news from Obsidian.
Category Entry Points explained: how to measure mental penetration and mental market share in your brand tracker – with an illustrative example.
What is a brand tracker? Learn how brand tracking measures awareness, associations and barriers – and how to design a tracker your strategy can use.
How Handyhand and HappyHelper used webhooks and server-side tracking to connect real revenue to their ads – and measure 50% more events.
From 2 August 2026, Article 50 of the EU AI Act sets transparency duties for AI-generated content. What it means for marketing teams and their review process.
Content and digital marketing agency Paper Planes, part of the Obsidian Group for nearly two years, is known as Obsidian Helsinki from 1 October 2025.
