<h2>How to Improve Mailchimp Tracking Accuracy in BigCommerce</h2><p>If you're running email campaigns with Mailchimp on BigCommerce, you're probably struggling with unreliable tracking. Client-side tracking methods – like browser-based pixels – are increasingly blocked by ad blockers, Intelligent Tracking Prevention (ITP), and cookie consent requirements. The result? You lose visibility into user behavior, undervalue your email campaigns, and misattribute revenue.</p><p>This is where server-side tracking makes a difference. By shifting tracking logic from the user’s browser to a secure server, you bypass many modern restrictions while ensuring compliance with GDPR. For your BigCommerceMailchimp setup, this can mean capturing a much more complete picture of conversions, behavior, and campaign impact.</p><p>The main technical advantage of server-side tracking is data durability. While browser-based events may fail, server-tagged events are far more reliable. Using tools like Google Tag Manager Server-Side, Meta’s Conversions API, or platforms like Stape, we eliminate data loss points. For email-driven conversions from Mailchimp, this often results in a 20–30% improvement in measured performance.</p><p>Enhanced Conversions and deduplication logic ensure accurate attribution across devices and channels. And because data is routed through your own server, you own every network call and maintain full transparency – which is crucial for GDPR compliance.</p><p>At Obsidian Digital, we’ve completed 200+ server-side setups, including for e-commerce leaders like Ecooking, Rains, Intersport, Onyx Cookware, Day-et, and Eyda. As a certified partner of Meta Marketing Science and Stape, we bring strategic insight and technical execution in one streamlined package.</p><p>Our BigCommerceMailchimp tracking implementations not only improve visibility into campaign ROI, but also future-proof your data foundation for privacy regulations and platform changes.</p><p>Whether you're scaling your email automation or looking to attribute more revenue to existing flows, a professionally handled server-side setup is the smartest investment. We ensure GDPR compliance, offer long-term maintenance, and ensure you retain full control of your own tracking infrastructure.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a>.</p>
