<h2>Brevo Tracking in WordPress: Why Server-Side is the Smart Choice</h2><p>Most WordPress-based businesses tracking user interactions with Brevo (formerly Sendinblue) rely on client-side tagging. But client-side tracking faces serious challenges today. Browser restrictions like Intelligent Tracking Prevention (ITP), adblockers, and third-party cookie limitations can result in underreported conversions and poor attribution. For marketers aiming for accurate ROI measurement and optimized campaigns, this simply isn’t good enough.</p><p>Server-side tracking offers a far more reliable and future-proof solution for integrating Brevo tracking in WordPress. It ensures your tracking remains accurate and GDPR-compliant, even as privacy standards evolve.</p><p>With server-side tagging, platforms like Google Tag Manager Server (sGTM) and integrations such as Conversions API, Enhanced Conversions, and Stape allow data to be processed on your server before reaching analytics or ad platforms—bypassing browser-based limitations entirely. This leads to more robust and persistent tracking that can handle attribution across longer purchase journeys.</p><p>Our experience shows that server-side implementations typically yield a 20–30% increase in conversion tracking accuracy. Obsidian Digital has executed over 200 server-side tagging setups across major platforms and verticals. We are certified partners with Meta Marketing Science and Stape.io, and work with leading brands like Ecooking, Rains, Intersport, Eyda, Day-et, and Onyx Cookware. Whether you’re using WordPress with Brevo to track newsletter signups, transactional emails, or on-site user behavior, we deliver a fully managed end-to-end tracking solution.</p><p>Our setups include architecture design, GDPR-compliance reviews, and continuous QA monitoring. When integrated into your WordPressBrevo environment, server-side tracking ensures your business owns the measurement layer rather than relying on unstable third-party cookies or scripts.</p><p>Accurate tracking isn’t optional—it’s the foundation of sustainable digital growth. With Obsidian Digital, you get a privacy-first, client-controlled, fully documented server-side setup tailored to your exact needs. We go beyond implementation to provide long-term support, compliance assurance, and partnership-level insight.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to make your WordPressBrevo setup future-proof and performance-ready.</p>
