We practise what we preach
Obsidian sells to other businesses, just like you. We are an inbound-driven agency, we use HubSpot in our own marketing, and we run our own LinkedIn ads. That is why we know what it takes to generate leads in a long B2B sales cycle, and why we only recommend what we use ourselves.
Inbound marketing for B2B
Decision-makers do their research before they contact a supplier. With inbound marketing you are found when they search: content that answers their questions, SEO and GEO so you are also mentioned in AI search, and landing pages that turn visits into leads. Read more about our SEO agency and our content marketing agency.
A LinkedIn agency for B2B
LinkedIn is often the shortest route to decision-makers. Our certified LinkedIn consultants plan the audiences, messages and campaigns that reach the right roles at the right companies. See how we work with LinkedIn Ads, and read about our work as a social media agency.
HubSpot and marketing automation
A lead is only valuable once someone follows up on it. We work with HubSpot and marketing automation so leads are nurtured and marketing and sales work from the same data. See, for example, how we worked with content marketing and lead nurturing for Caverion.
Lead generation you can measure
We connect ads and organic traffic to your CRM through server-side tracking, so you can see lead quality and not just the number of form fills. That lets you judge the effort on what matters to the business.
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