Lead generation we rely on ourselves
Obsidian wins its own clients with the methods we sell: content, LinkedIn, Google Ads, HubSpot and events such as Social Ads Conference. We know what it takes to go from a click to a qualified lead and on to a sales meeting.
LinkedIn Ads for the right decision-makers
We target by job title, industry and company size with Lead Gen Forms, Document Ads and retargeting. Read more about LinkedIn Ads.
Google Ads when buying intent is there
When decision-makers search for a solution, you need to be visible. See our work with Google Ads.
Meta for reach and retargeting
Facebook and Instagram are strong for warming up your audience and re-engaging visitors. See Meta Ads.
Content and landing pages that convert
Guides, case studies, webinars and landing pages give your audience a reason to share their contact details.
HubSpot, tracking and handoff to sales
We set up HubSpot, lead scoring and marketing automation so leads are nurtured and handed to sales at the right time. With server-side tracking you can see which channels create meetings and revenue.
