At Obsidian, we develop custom Meta Ads strategies designed to achieve your specific business goals. Our experts employ precise audience segmentation, creative content testing, advanced bidding techniques, and sophisticated tracking setups, including serverside tagging.
By leveraging real-time data and industry-leading practices, we maximise the impact of your social media advertising investments, driving engagement, conversions, and sustainable growth.
Frequently asked questions about Facebook advertising and Meta Ads
What is the difference between Facebook advertising and Meta Ads?
Meta Ads is the umbrella term for advertising on Meta's platforms: Facebook, Instagram, Messenger and the Audience Network. Facebook advertising is therefore part of Meta Ads, and campaigns are managed together in Meta Ads Manager.
How much does Facebook advertising cost?
We don't have fixed prices or packages – every solution is tailored to the individual client. Our clients pay approximately €1,300–€13,500 per month, depending on their needs and ambitions. If you're interested, we always prepare a free proposal and calculation for you.
How quickly do you see results from Meta Ads?
The first data typically arrives within a few days, but the algorithm needs a learning period before campaigns perform consistently. Expect a few weeks before a campaign can be properly evaluated and scaled.
Why is tracking important for Facebook advertising?
Meta's algorithm optimises on the data it receives. With server-side tracking and the Conversions API, you send more accurate conversion data to Meta, even when cookies and ad blockers limit browser data. This leads to better optimisation and more reliable reporting.
Can you also help with ad creatives?
Yes. We create both produced content and native ads such as UGC, and we continuously test new creatives, because creatives are one of the most important levers in Meta Ads. Read more about creative production.
Why choose Obsidian as your Facebook advertising agency?
Obsidian is a Meta Certified Company, has the most official Meta success stories among Nordic agencies, hosts the Social Ads Conference and is behind Denmark's best-selling book on Facebook advertising.
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