<h2>How to Fix TikTok Ads Tracking for Calendly with Server-Side Tagging</h2><p>Most businesses running TikTok Ads struggle to accurately track conversions when using tools like Calendly. Why? Because client-side tracking is increasingly unreliable. Between browser ITP updates, ad blockers, cookie consent banners, and shortened cookie durations, your marketing data is no longer complete—or actionable.</p><p>Server-side tracking offers a better long-term solution. It bypasses many of these browser limitations, significantly improving data quality and campaign performance. For businesses relying on tools like Calendly, this approach is critical to restoring end-to-end conversion visibility in TikTok Ads.</p><p>Unlike client-side scripts, server-side tracking routes your data through a secure tagging server. This increases accuracy and reduces data loss. For CalendlyTikTok Ads setups, this means more reliable conversion signals sent via TikTok’s Events API, using Google Tag Manager server-side containers and platforms like <strong>Stape</strong>.</p><p>We’ve seen consistent improvements of <strong>20–30% more tracked conversions</strong> after implementing server-side tracking. Tools like Enhanced Conversions and Meta’s Conversions API allow for enriched data that helps platforms like TikTok and Meta attribute conversions more effectively.</p><p>Obsidian Digital has completed <strong>200+ server-side tracking setups</strong> across e-commerce and SaaS. We’re official partners with <strong>Meta Marketing Science</strong> and <strong>Stape</strong>, and we’ve worked with brands like <strong>Ecooking, Rains, Intersport, Eyda, Day-et</strong>, and <strong>Onyx Cookware</strong>. Whether you’re scheduling demos through Calendly or capturing lead form submissions, our team ensures your TikTok events are tracked accurately and compliantly.</p><p>Our setups also include GDPR-safe data routing, full tag configuration in GTM server-side, and TikTok API enrichment. That means your team keeps data ownership, gains measurement clarity, and avoids the pitfalls of outdated client-side pixels.</p><p>Proper TikTok Ads tracking through Calendly isn't just possible—it’s necessary for scale. With server-side tagging, you gain reliable attribution, improved ROAS, and future-proof compliance. Let us handle the complexity with a solution that’s maintained, monitored, and fully documented.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and unlock the full data potential of your TikTok ads.</p>
