Obsidian team meeting around a table
Performance marketing

A performance marketing agency for e-commerce brands

Performance marketing means investing your budget where it drives the most revenue. We unite paid media, email, conversion optimisation and tracking in one strategy for your online store.
What we offer

What you get with Obsidian as your performance marketing agency

One cross-channel strategy

Google Ads, Shopping, Meta, TikTok and email should work together, not compete for the same customers. We allocate budget based on data and business goals.

Data you can trust

Server-side tracking and accurate conversion data give you and the ad platforms a true picture of what drives sales.

From click to purchase

Traffic is only half the story. We also work on landing pages, CRO and email flows so more visitors become – and stay – customers.

How we work
Obsidian team collaborating around a table
2016
Year founded
10
Offices in 5 countries
26
Partners own the company

We analyse your store, channels and tracking, then set clear goals for revenue, ROAS and customer acquisition.

We optimise continuously and report on the numbers that matter.

Your contact person
Willads Thor Petersen
Engagement Partner & Director of Paid Media
Willads Thor Petersen
FAQ

What is performance marketing?

Marketing managed by measurable outcomes such as sales, leads and ROAS – typically via Google, Meta and other ad platforms.

Do you only work with e-commerce?

We have deep e-commerce experience but also run lead generation for B2B and service businesses.

What does it cost?

It depends on channels and scope. You get a free, no-obligation proposal.

Ready to grow your online store?

Book a free review of your store’s marketing and tracking.
Get a free review