Obsidian colleagues in a discussion
Google Ads agency

A Google Ads agency focused on measurable growth

We help you get the most out of every euro in Google Ads. Strong campaign structure plus accurate tracking means Google’s algorithms optimise towards the conversions that actually create value.
What we offer

What you get with Obsidian as your Google Ads agency

Search, Shopping, YouTube and Performance Max

We plan and manage campaigns across Google’s network – from search and Shopping to YouTube and Performance Max – with one joined-up strategy.

Tracking that makes Google Ads smarter

Google Ads is only as good as the data it receives. We set up server-side tracking, Enhanced Conversions and offline conversions so you measure more of your real sales and leads.

Continuous optimisation

Keyword research, negatives, ad copy, bidding strategies and landing pages – with reporting on what matters to your business.

How we work
Obsidian consultant on the phone at a laptop
2016
Year founded
10
Offices in 5 countries
26
Partners own the company

We start by auditing your account and tracking, then set clear goals for revenue, leads or ROAS.

You get a dedicated specialist and ongoing reporting.

Your contact person
Willads Thor Petersen
Engagement Partner & Director of Paid Media
Willads Thor Petersen
FAQ

How much does a Google Ads agency cost?

We don’t sell fixed packages – fees depend on account scope and complexity. You get a free, no-obligation proposal first.

Why does tracking matter so much?

Google’s automated bidding optimises towards the conversions you feed it. Missing or wrong data means weaker results; better tracking means better optimisation.

Can you take over our existing account?

Yes. We usually start with an account and tracking audit and build on what already works.

Get more from your Google Ads budget

Book a free review of your Google Ads account and tracking.
Get a free review