Microsoft Advertising (formerly Bing Ads) gives you access to a broad advertising network across search engines and Microsoft’s partner sites — including Bing, Yahoo, and other affiliated search and display platforms. The platform supports pay‑per‑click search ads, display ads, native and video placements, enabling you to reach users actively searching or browsing — and convert them with precision. Because competition tends to be lower than on major search engines, you often see more affordable cost‑per‑click (CPC) rates and better return on ad spend.
