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TRACKING

20% better Taboola Tracking for Calendly

Explore the power of server-side tracking for Taboola and Calendly to enhance attribution and conversion accuracy.
Speak to a
Tracking
expert
Halfdan Timm
Partner

Set up tracking for:

Boost Taboola campaigns with server-side tracking for better attribution, increased conversions, and GDPR compliance with expert integration.
OUR APPROACH
<h2>How to Maximize Taboola Tracking from Calendly with Server-Side Tagging</h2><p>Marketers relying on traditional client-side tracking often face incomplete data. Browsers like Safari and Firefox restrict third-party cookies through Intelligent Tracking Prevention (ITP), adblockers block scripts, and privacy regulations limit data collection. For campaigns leveraging Taboola and lead-gen tools like Calendly, this means lost conversions and misattribution.</p><p>Server-side tracking changes the game. By passing conversions from Calendly to platforms like Taboola through a secure, centralized server, marketers preserve data accuracy and control. It solves for attribution loss and ensures you’re getting the credit your campaigns deserve.</p><p>With a proper server-side setup, Taboola tracking from Calendly becomes significantly more reliable. Tools like Google Tag Manager server-side (sGTM), Meta Conversions API, and Stape hosting allow us to process events behind the browser—shielded from restrictions and adblockers. Enhanced Conversions even enable first-party data matching for improved platform attribution.</p><p>At Obsidian Digital, we’ve implemented over 200 server-side tracking setups across e-commerce and SaaS. Our experience includes brands like Eyda, Onyx Cookware, and Intersport. Whether you’re driving leads via Calendly or optimizing Taboola spend, our solution ensures conversions are passed securely—with documented improvements of 20–30% in tracking accuracy.</p><p>We’re certified partners with Meta’s Marketing Science team and with Stape, the leading sGTM hosting provider. That means compliant setups, faster implementation, and best-in-class support—tailored exactly to your tracking stack.</p><p>Our CalendlyTaboola integration uses secure data layers, custom event mappings, and maintainable GTM templates, all aligned with GDPR standards. More importantly, we give you full ownership of your setup, complete with maintenance and debugging support.</p><p>Getting Taboola tracking right takes more than just code—it takes experience, infrastructure, and strategic alignment with your goals. That’s where we come in. From Calendly events to server-side delivery, we help you capture every lead and every conversion with precision and compliance.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and start turning lost signals into actionable data.</p>
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