<h2>How to Improve Snapchat Ads Tracking in Magento with Server-Side Implementation</h2><p>Many e-commerce businesses using Magento struggle to track performance accurately on Snapchat Ads. Modern browsers limit traditional client-side tracking with technologies like Intelligent Tracking Prevention (ITP), while adblockers and cookie restrictions further degrade data quality. As a result, campaigns underreport conversions, reducing ROI and weakening decision-making. To fix this, server-side tracking offers a privacy-compliant, future-proof solution that provides significantly better data accuracy.</p><p>Server-side tracking moves data collection from the browser to a secure server environment—letting you bypass browser limitations and regain control of your attribution. Platforms like Google Tag Manager Server (sGTM), in combination with Snapchat's Conversions API and tools like Stape, empower Magento store owners to send clean, persistent data directly to the ad platforms.</p><p>Obsidian Digital has implemented over 200 server-side setups for brands like Rains, Ecooking, and Intersport. Typically, our clients see a 20–30% increase in reported conversions on platforms like Snapchat after transitioning to server-side. By connecting Magento to Snapchat through a robust server-side pipeline, you ensure more accurate tracking, even when cookies are blocked or expired.</p><p>Enhanced integrations such as Stape's Cookieless Tracking and first-party user ID stitching further improve session consistency and attribution. Combined with our Meta Marketing Science and Stape partnerships, we tailor each Snapchat-Magento implementation for scale, compliance, and measurable impact.</p><p>Performance marketers and ecommerce teams often underestimate the complexity of deploying a privacy-compliant, well-documented tracking setup. At Obsidian, we provide full setup ownership, ensure GDPR compliance, and offer ongoing support to keep your Snapchat Ads tracking on Magento running smoothly over time.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to see how we can boost your Snapchat performance with a privacy-first, server-side solution built for your Magento store.</p>
