<h2>How to Implement Reddit Ads Tracking on Shopify Using Server-Side Tagging</h2><p>If you’re running Reddit Ads on Shopify and relying only on pixel-based, client-side tracking, you’re likely missing out on valuable data. Standard pixel tracking is becoming increasingly inaccurate due to ITP (Intelligent Tracking Prevention), browser cookie limitations, and adblockers. These factors significantly reduce your ability to measure true ad performance.</p><p>Server-side tracking offers a stronger, more accurate alternative. By shifting data collection to your own server, you bypass many of the obstacles that restrict browser-based solutions. This results in cleaner, more reliable marketing data with better attribution across your channels, including Reddit Ads.</p><p>With server-side tracking, your events are routed through platforms like Google Tag Manager Server (sGTM) or tools like Stape. These platforms collect web events safely and send them to your ad platforms (e.g. Reddit, Meta, Google) using API-based methods such as the Reddit Conversion API or Enhanced Conversions. The result? Up to 20–30% more conversions captured compared to client-side methods alone.</p><p>At Obsidian Digital, we’ve completed over 200 server-side setups across Europe, supporting brands like Eyda, Day-et, and Ecooking. Our team integrates Reddit conversion tracking directly into Shopify using best practices for data accuracy and platform compatibility. As partners with Meta Marketing Science and Stape, we deliver solutions that are both technically robust and GDPR-compliant.</p><p>You maintain full control of the setup, including event logs, access keys, and cloud resources. We handle everything from initial implementation to ongoing server maintenance to ensure the solution scales with your business. And importantly, we prioritize data ownership and privacy—your data stays yours.</p><p>With server-side tracking, your Reddit Ads campaigns become more measurable, more efficient, and ultimately more profitable. Don’t let poor tracking hold back your performance. <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and get a tailored setup that fits your Shopify store and growth goals.</p>
