<h2>How to Set Up Awin Tracking on WordPress with Server-Side Tagging</h2><p>Traditional client-side tracking on WordPress struggles to deliver accurate data due to growing browser limitations like Intelligent Tracking Prevention (ITP), widespread use of ad blockers, and stricter cookie consent policies. These factors often lead to underreporting in affiliate programs like Awin. As a result, your performance marketing efforts may be undervalued and under-optimized.</p><p>To overcome these limitations, server-side tracking offers a more robust and future-proof solution. By moving tracking logic to a secure cloud server, you gain control over data collection, maintain consistency across platforms, and drastically improve tracking accuracy—even in restricted browser environments.</p><p>With tools such as Google Tag Manager Server-Side (sGTM), Meta’s Conversions API, and platforms like Stape, server-side tagging allows you to send clean, consented data to platforms like Awin and Facebook. Combined with Enhanced Conversions in Google Ads, our clients typically see a 20–30% increase in measured conversions simply by shifting to server-side tracking.</p><p>At Obsidian Digital, we’ve completed over 200 server-side tracking implementations, including advanced setups for WordPressAwin users across brands like Ecooking, Rains, Intersport, and Eyda. As certified partners of Meta Marketing Science and Stape, we provide direct platform insights and strategic support throughout the integration process.</p><p>More importantly, we ensure every implementation is fully owned by you—deployed in your own cloud environment, with full GDPR compliance and long-term maintenance options. Whether you’re looking to improve Awin conversion reliability or bring transparency to your affiliate channel, we deliver clean, privacy-safe tracking aligned with your business goals.</p><p>Don’t risk inaccurate affiliate attribution or rely on outdated tracking methods. A professionally handled setup ensures continuity, improves ROI visibility, and equips you for the cookieless future. <a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and unlock the full value of your WordPressAwin program.</p>
