Product

X Ads

Speak to a
X Ads
expert
What we offer

Targeted social advertising on X for reach, engagement and conversions

X Ads lets you tap into a global social audience by placing ads directly in users’ feeds, Explore tabs or trending spots. With flexible ad formats — from promoted posts and images to video, carousels or rich media — X Ads enables you to reach people when they’re active, browsing or engaging in real-time conversations. Advanced targeting (interests, demographics, behaviours, look‑alikes, exclusion lists) ensures your ads reach the right audience with precision. This makes X Ads an efficient channel for awareness, traffic, lead‑gen or conversions.

How we work

At Obsidian we integrate X Ads into your paid‑social strategy and define campaign objectives tailored to your needs (awareness, conversion, traffic, etc.). We map your target audience, choose optimal ad formats, craft creatives and copy that resonate — then set up tracking and measurement for performance. Once live we monitor results closely, optimise targeting, bids and creatives, and fine‑tune the campaign to maximise ROI.

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The team

Our paid‑media and social specialists combine in‑depth knowledge of X Ads formats and targeting capabilities with hands‑on experience executing social campaigns across sectors. They know how to make social ads perform — ensuring your campaigns reach relevant audiences, engage them and deliver measurable value.
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Let's talk

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You can also give us a call at +45 60 73 60 60 or contact an expert directly:

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