WooCommerce

At Obsidian we build a fully customised server‑side tracking stack for your WooCommerce store. We set up tools like Google Tag Manager (server‑side), server containers (e.g. with Stape), and configure APIs such as Meta’s Conversions API or other integration endpoints depending on your stack. We map all relevant events (customer sign‑ups, purchases, add‑to‑cart, checkout, etc.), implement secure data transfer, and synchronise data with your marketing & analytics platforms. Afterwards we test thoroughly to ensure accuracy, monitor performance over time, and offer ongoing maintenance and optimisation so tracking remains stable — even if browsers or privacy rules change.