Product

Taboola

Speak to a
Taboola
expert
What we offer

Native advertising across top publisher sites to amplify reach and traffic

Taboola gives you access to a global network of premium publisher sites — letting your brand reach broad and relevant audiences via native ads that integrate seamlessly into editorial content. With content‑discovery ads, recommended articles or video placements, Taboola helps you meet potential customers while they browse content, driving qualified traffic, awareness or conversions without relying solely on search or social channels. Its AI‑driven recommendation engine matches your ads to users based on context, interests and behaviour — giving your campaigns scalability and relevancy at once.

How we work

At Obsidian we tailor your Taboola campaigns from start to finish. We define your target audiences, select suitable publisher networks and formats, create compelling native‑style creatives (headlines, images, copy), and set up tracking and measurement. Once live, we monitor performance — optimising placements, bids, creatives and targeting to maximise reach, engagement and conversions.

The team

Our paid‑media and content‑specialists combine deep know‑how in native advertising with experience in performance marketing and content strategy. They know how to shape messages that match editorial environments, target effectively across publisher networks, and scale campaigns without sacrificing relevance or brand integrity.
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