Product

Spotify Ads

Speak to a
Spotify Ads
expert
What we offer

Audio, video, display and podcast advertising to reach engaged listeners

Spotify Ads lets brands connect with millions of active listeners through audio, video, display or podcast‑ads — reaching people while they listen to music or podcasts. With formats like 15–30‑second audio ads between songs, full‑screen video ads when users browse, display banners in‑app, or podcast integrations, you meet your audience in moments when they’re focused. The platform’s targeting tools let you narrow down by demographics, location, listening behaviour, musical preference and more — making your messages relevant, timely and efficient.

How we work

At Obsidian we integrate Spotify Ads into your media strategy tailored to your goals. We define target audiences (age, location, listening habits, interests), choose the optimal ad formats (audio, video, display or podcast), and craft creatives — whether sound‑first scripts, video, or companion visuals. We set up tracking and campaign configurations, launch ads, and continuously monitor performance and engagement. Then we optimise targeting, creative and format mix to maximise awareness, traffic or conversions.

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The team

Our media‑and‑audio specialists combine deep insight into streaming‑based advertising with hands‑on experience executing campaigns across audio, video and display formats. They know how to build immersive ad experiences for listeners, use first‑party data for targeting, and optimise campaigns to deliver results for brands on Spotify.
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