We offer advanced Marketing Mix Modelling solutions that help you understand which marketing activities truly drive results. In an era where traditional tracking is becoming increasingly unreliable due to iOS 14.5+, GDPR, and third-party cookie deprecation, our approach provides the precise, privacy-compliant insights you need.
Our expertise is built on two of the world's most advanced frameworks: Meta's Robyn and Google's Meridian. These industry-leading tools enable us to deliver enterprise-level econometric analysis at a fraction of traditional costs.
Meta's Robyn is perfect for businesses with significant digital advertising spend. This open-source framework offers automated model selection, built-in media saturation curves, and real-time budget optimization. With Facebook Marketing API integration, we deliver frequent model updates that keep pace with your campaigns.
Google's Meridian is our choice for larger companies with complex marketing mix. Built on TensorFlow and designed for enterprise scale, it offers hierarchical Bayesian modeling for superior accuracy and sophisticated incrementality measurement.
By analyzing historical data across both online and offline channels, we provide actionable insights for better budget allocation and long-term growth. Our models capture the true incremental effect of each channel, including carryover effects that show how your marketing activities continue driving results months after exposure.This means you can measure how offline channels like TV, radio, and print drive online sales – something traditional digital attribution completely misses.Ready to transform your marketing measurement? Let's talk about how we can help you.
