Product

Calendly

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Calendly
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What we offer

Full-funnel tracking for Calendly with Meta, GA4 & Google Ads integration

If you’re generating leads through Calendly, this solution is your missing link to track and optimise performance. Learn how to create a complete tracking setup that ties your booked calls, closed deals, and ad spend together — across Meta, GA4, and Google Ads. By integrating dataLayer pushes, offline conversions, and syncing cookies like fbp, fbc, and gclid, you’ll get a full picture of which ads and campaigns actually drive results. You can also optimise for Meta Event Match Quality and Google Enhanced Conversions with complete user data capture (email, phone, name) — while keeping everything privacy-compliant.

How we work

At Obsidian, we help you set up a tracking framework that spans your entire funnel — from Calendly booking to closed deal. We integrate with GA4 to stitch client data (client_id, session_id), track conversions across platforms, and ensure accurate attribution while avoiding duplicates and data leaks. Our team will configure your system to sync data accurately between Calendly, Meta, GA4, and Google Ads — making your lead tracking seamless and your conversions cheaper.

The team

Our specialists are experts in analytics, tracking, and digital advertising. With a deep understanding of GA4, Meta, Google Ads, and tracking technologies, they’ll ensure your Calendly setup works seamlessly, capturing the full journey from booking to closed deal — and enabling smarter, data-driven decisions.
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