Server-side tracking is essential for overcoming the data blind spots that arise from client-side tracking methods. Technologies like Apple’s Intelligent Tracking Prevention (ITP), browser cookie restrictions, and widespread use of adblockers are limiting data accuracy for BigCommerce stores using platforms like HubSpot, Customer.io, Salesforce, and Awin. By implementing server-side tracking, data is processed securely through your server, ensuring more accurate conversion tracking, improved data flow, and better privacy compliance. Businesses that switch to server-side setups see a 20-30% increase in conversion accuracy.
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