The B2B buying journey and the way we discover new solutions are undergoing a massive transformation. The discovery phase now happens much earlier and more indirectly than before. In fact, B2B buyers are adopting AI search three times faster than regular consumers. This creates a significant paradigm shift for digital marketing: if AI engines cannot find your business, they cannot recommend you either. Future winners master Generative Engine Optimization (GEO) – a discipline that builds solidly on your existing SEO foundation but expands the focus to ensure your brand is highlighted and recommended in AI model responses.
This webinar is tailored for marketing managers, CMOs, and digital strategists in B2B companies. The primary benefit of your participation is a concrete understanding of how to bridge the gap between your current SEO efforts and the requirements of the new AI-driven search engines. You will also learn how to ensure your brand signals the experience, expertise, authority, and trustworthiness that AI models look for. On June 16th at 10:00, Louise Philipsen (Engagement Partner & Industrial Lead) and Magnus Matthiesen (Head of SEO) from Obsidian are ready to share their current insights and an operational framework to future-proof your digital presence.
During the webinar, you will gain insights into:
Ready to future-proof your marketing? Register via the form below to secure your spot for the webinar. Participation is free, and we will send the presentation to all registranst afterwards.
