Most Danish e-commerce companies agree that Germany is an attractive export market with its 83 million inhabitants and close geographical proximity to Denmark.
Yet, many still struggle to break through and make it a profitable market.
Our experience tells us that part of the problem often lies in entering the market too quickly, without a proper go-to-market strategy tailored to the German market.
In this webinar, we’ll go through the 3 phases every e-commerce company should go through before entering the German market, including:
Key local factors you need to be aware of
How to get a clear overview of the competitive landscape
What questions you should ask yourselves internally
How to develop and secure the strategic foundation
An exercise to help with operationalization and planning
