What does tracking look like in a future without cookies?
It’s hard to predict the future, but the truth is that there are already ways to measure the results of your marketing using first-party data and bypassing cookies.
I’ve teamed up with Saxo Merrild, CEO of HappyHelper, to show you a concrete case, making it as practical and actionable as possible.
You’ve probably already heard about the value of server-side tracking, but you might not be aware of all the possibilities it opens up.
With the help of Server-side Google Tag Manager & Stape, we’ll show you a completely new way to approach tracking and promise you’ll walk away with more knowledge than when you joined.
Target audience: Anyone working in marketing, where Google Tag Manager isn’t a foreign term, and who wants to measure the effectiveness of marketing activities even when the event doesn’t happen on a website.
You will learn about: Server-side tracking, App tracking, CDP databases, cookies, first-party data.
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