Accurate tracking and measurement are essential for optimising digital marketing performance and maximising ROI. As a top partner on Stape, Obsidian Digital specialises in advanced tracking solutions including server-side tagging, enhanced conversions, and comprehensive data visualisation.
We have co-authored a leading whitepaper with Meta’s Marketing Science team, reinforcing our expertise in navigating the shift towards server-side tracking, particularly as digital privacy regulations evolve.
Obsidian implements sophisticated tracking setups, including Google Analytics 4, server-side tagging via Google Tag Manager, and enhanced conversions with platforms such as Facebook, Snap, and TikTok. We also deliver custom dashboards and BigQuery analytics projects through Looker Studio, translating data into actionable insights.
Our solutions help businesses overcome tracking limitations posed by GDPR, Apple's Intelligent Tracking Prevention, and third-party cookie phase-outs, ensuring reliable data to guide strategic decisions.
