It’s hard to get people to open your newsletter these days. There’s so much good content to choose from... and many businesses are writing truly terrible newsletters.
In this webinar, Morten Münster (Jytte from Marketing, etc.) and Halfdan Timm (Obsidian Digital) will spend the first 30-45 minutes discussing how you can save your newsletter.
This isn’t a technical approach (save your SPF and DMARC for another day); instead, it’s all about content, positioning, and what you promise the user.
It’s based on Morten’s own newsletter with around 50,000 (exclusively happy) subscribers.
Including the low-tech tips for collecting (good) newsletter subscribers that Morten himself uses.
This webinar is particularly relevant for those responsible for running the company’s newsletter—mostly for B2B, but the principles apply to B2C and e-commerce as well if you want to send something other than the same boring offers every week.
Including 15-30 minutes of Q&A at the end.
