<h2>X Ads Tracking in WordPress: Server-Side Implementation</h2><p>If you’re running X Ads on a WordPress site, you’ve likely faced issues with traditional client-side tracking. Ad blockers, cookie restrictions, and intelligent tracking prevention (ITP) in browsers like Safari and Firefox are causing major data loss—making it harder to optimize campaigns or justify ad spend. Server-side tracking is quickly becoming the reliable standard, offering improved data accuracy, speed, and compliance for performance-driven businesses.</p><p>With server-side tracking, user data doesn’t rely solely on browser cookies or front-end scripts. Instead, it’s collected and processed on your own server, bypassing many restrictions that degrade client-only setups. Tools like Google Tag Manager server-side (sGTM), Meta’s Conversions API, Enhanced Conversions, and platforms like Stape make it possible to send more complete and secure data to X Ads.</p><p>For WordPress sites, this means more reliable attribution of signups, sales, and other key actions, even across devices. On average, server-side implementations have shown a documented 20–30% increase in conversion tracking accuracy. This leads to smarter bidding, tighter audiences, and better ROAS.</p><p>At Obsidian Digital, we’ve completed more than 200 server-side implementations, working with advanced tracking setups across DTC and SaaS brands including Ecooking, Rains, Intersport, Eyda, Day-et, and Onyx Cookware. As official partners with Meta Marketing Science and Stape, we ensure your tracking stack is built on best-in-class architecture—customized for WordPress, GDPR-compliant, and easy to maintain internally.</p><p>Whether you’re scaling Meta campaigns or struggling with X Ads tracking in WordPress, a well-executed server-side setup can be the difference between guesswork and data-driven results.</p><p>Professional tracking shouldn’t be generic or risky. With our expert setup, you get full ownership, a privacy-first infrastructure aligned with GDPR, and long-term support. Leave broken event data behind and take control of your performance metrics.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a></p>
