<h2>How to Set Up ShopifyX Ads Tracking with Server-Side Implementation</h2><p>Standard client-side tracking on Shopify is quickly becoming unreliable. With browser-level restrictions like Intelligent Tracking Prevention (ITP), widespread use of ad blockers, and tightening privacy regulations, traditional cookie-based tracking often underreports conversions. For e-commerce businesses running ShopifyX Ads, this means your campaigns may appear to underperform, even when they're driving sales.</p><p>Server-side tracking is a significantly more accurate approach, helping you bypass browser limitations while maintaining full data control. By routing tracking signals through your own server, you can unlock cleaner, more complete data and increase the ROI of your ShopifyX Ads spend.</p><p>Technically, server-side tracking offers multiple advantages. By integrating tools like Google Tag Manager Server-Side (sGTM), Meta Conversions API, and platforms like Stape, your website can send conversion data more reliably. Enhanced Conversions for web lets you match events using hashed first-party user data, further boosting attribution accuracy. In our experience, brands using this setup typically recover 20–30% more conversions in their analytics and ad platforms.</p><p>Obsidian Digital has implemented over 200 server-side tracking setups for brands like Ecooking, Intersport, Rains, Eyda, and Onyx Cookware. As an official partner of both Meta Marketing Science and Stape, our specialists know how to tailor the stack to your Shopify environment—without overengineering or compromising site performance.</p><p>We don’t just install and leave. We ensure full GDPR-compliance, ongoing maintenance, and full ownership of your setup, so that your business always remains in control. Properly implemented ShopifyX Ads tracking will measurably improve your ad performance, budget efficiency, and decision-making power.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to take full control of your Shopify tracking setup.</p>
