<h2>How to Improve X Ads Tracking in Magento with Server-Side Implementation</h2><p>Many Magento-based businesses struggle with declining ad performance due to unreliable tracking. Traditional client-side scripts often fail to capture full user journeys, especially as browsers like Safari (via ITP), adblockers, and cookie restrictions become more aggressive. These limitations reduce visibility into conversions, making data less actionable for performance marketers. For MagentoX Ads and similar platforms, this leads to under-attribution and wasted ad spend.</p><p>Server-side tracking is the modern answer. By routing tracking signals through a backend environment, rather than the user's browser, you ensure more accurate, reliable conversion data - even under strict data protection conditions. It’s especially critical for high-volume e-commerce platforms like Magento, where performance and attribution integrity directly impact revenue.</p><p>Server-side tracking delivers measurable improvements using tools like Google Tag Manager (server container), Meta’s Conversion API, Stape, and Enhanced Conversions for Google Ads. These solutions allow tracking to operate independently of browser-level restrictions and adblockers. Businesses implementing server-side via Obsidian Digital typically see 20–30% more conversions accurately measured.</p><p>With over 200 server-side setups completed – including for brands like Ecooking, Rains, Intersport, Eyda, Day-et, and Onyx Cookware – we know the nuances of integrating robust x ads tracking in Magento environments. As certified partners of Meta Marketing Science and Stape, we ensure industry-standard quality, full GDPR compliance, and seamless collaboration with your development team. Our approach guarantees long-term tracking stability with data ownership fully in your hands.</p><p>Implementing server-side tracking on Magento isn’t just a tech upgrade – it’s a business advantage. From ensuring GDPR compliance to proactively detecting and solving tracking disruptions, our team takes full ownership of setup and ongoing performance. Whether for Google Ads, MagentoX Ads or Meta platforms, we make sure your attribution is precise and actionable.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to discuss a Magento server-side setup tailored to your marketing stack.</p>
