<h2>How to Improve HubSpot Tracking in WordPress with Server-Side Tagging</h2><p>Client-side tracking in WordPress and HubSpot setups is increasingly unreliable. ITP restrictions in Safari, widespread adblocker usage, and third-party cookie limitations mean you're often missing a significant portion of your conversions and user data. These blind spots reduce campaign efficiency and misguide your optimization strategies.</p><p>Server-side tracking offers a more robust, privacy-conscious alternative. By routing data through a secure server before it reaches analytics and ad platforms, you reduce data loss, improve tracking reliability, and ensure full control over what's being sent.</p><p>When integrating HubSpot tracking on WordPress sites, using tools like Google Tag Manager Server-Side allows you to send events through a first-party endpoint, bypassing browser limitations. Combined with Meta's Conversions API and Google Enhanced Conversions, this can increase the number of measurable conversions by 20–30% compared to standard setups.</p><p>Obsidian Digital has completed over 200 server-side tracking implementations, helping clients like Ecooking, Onyx Cookware, Intersport, and Eyda improve attribution accuracy and campaign efficiency. We're official partners with Meta Marketing Science and Stape – two of the leading providers in this space. Whether you're syncing HubSpot form submissions or tracking custom WooCommerce events on WordPress, we ensure full accuracy, compliance, and ownership of your setup.</p><p>Our team handles the full process: tagging strategy, container deployment, server hosting, and ongoing support. This ensures your stack stays compliant with GDPR while retaining long-term flexibility for future platform changes.</p><p>If you're using WordPress and HubSpot together for lead generation or e-commerce, investing in a professionally managed server-side setup is not just a technical upgrade – it's a performance win. From cleaner data to better retargeting and smarter optimization, the impact is measurable and long-lasting.</p><p>Don’t risk underreporting or future-proofing gaps. <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and get a strategy tailored to your business model and tech stack.</p>
