<h2>How to Implement Outbrain Tracking in Webflow with Server-Side Tagging</h2><p>Traditional client-side tracking in Webflow often runs into serious roadblocks. Browser limitations like Intelligent Tracking Prevention (ITP), increasing use of adblockers, and stricter cookie policies all contribute to unreliable data and missed conversions. In performance marketing—especially when using platforms like WebflowOutbrain—these tracking gaps translate directly into wasted budget and under-optimized campaigns.</p><p>Server-side tracking is the most effective solution. By moving your tracking setup to a server-based environment, you gain control over data processing, improve accuracy, and ensure stronger compliance. This is especially important when connecting Webflow websites with ad platforms like Outbrain, where each conversion counts.</p><p>Server-side tagging routes tracking data through a secure cloud server before it’s sent to ad platforms. This helps bypass many of the limitations of browser-based tracking. Tools like Google Tag Manager (server-side), Meta’s Conversions API, and platforms like Stape allow for precise control over which data is collected and how it’s shared—often resulting in a 20–30% increase in measured conversions.</p><p>At Obsidian Digital, we’ve completed over 200 server-side implementations for brands like Rains, Ecooking, and EYDA. Our partnerships with Meta Marketing Science and Stape enable us to implement high-performance tracking setups that align with best practices. Whether you're using Outbrain within a Webflow environment or combining it with performance media, our approach ensures that every click, view, and conversion is accurately captured.</p><p>We also integrate Enhanced Conversions and support robust attribution models tailored to your marketing mix. With real-time validation and full server-side control, our clients gain visibility into performance that drives strategic decisions, not just reporting dashboards.</p><p>Tracking shouldn’t be a guessing game. A professionally managed server-side setup for Outbrain tracking in Webflow ensures data accuracy, GDPR compliance, and end-to-end ownership. We provide full maintenance, ongoing validation, and proactive monitoring—so your team can focus on growth, not error logs.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to get a scalable, privacy-safe setup that’s built for modern marketing.</p>
