<h2>How to Set Up Brevo Tracking in Webflow with a Server-Side Approach</h2><p>Traditional client-side tracking is becoming increasingly unreliable. Browser restrictions like Intelligent Tracking Prevention (ITP), widespread adblocker use, and tightening cookie policies limit your ability to measure conversions and customer behavior accurately. For businesses using Webflow in combination with Brevo (formerly Sendinblue), this results in lost data and underperforming ad campaigns. That’s why server-side tracking is now essential—not optional—for any performance-driven marketing setup.</p><p>Server-side tracking routes your data through a private endpoint, bypassing browser issues and restoring data integrity. Using tools like Google Tag Manager (server container), Meta Conversions API, Stape, and Enhanced Conversions, our setups deliver up to 20–30% more conversion events compared to standard client-side setups. For businesses running Brevo tracking on Webflow, this means measurably better email workflows, ads personalization, and attribution capabilities.</p><p>At Obsidian Digital, we specialize in advanced tracking frameworks tailored to e-commerce and SaaS brands. With more than 200+ server-side implementations, including setups for Ecooking, Rains, Intersport, Eyda, and Onyx Cookware, we know what it takes to build a rock-solid foundation for data. We're official partners with both Meta Marketing Science and Stape, ensuring compliance and direct support on critical platforms.</p><p>Our WebflowBrevo tracking setups include connection of Webflow form submissions and ecommerce events to Brevo through a server-side endpoint, all while enriching the dataset for more effective segmentation and automation in Brevo. The end result: better visibility, improved ROI, and consistent decision-making based on accurate data.</p><p>Server-side tracking isn’t just a technical upgrade—it’s a business advantage. With Obsidian, you get a future-proof solution that respects user privacy, complies with GDPR, and includes full platform ownership. We also provide continuous maintenance and scaling support to ensure your stack evolves with your business.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> about setting up server-side Brevo tracking in your Webflow project.</p>
