<h2>Awin Tracking in Webflow: How to Improve Attribution with Server-Side Tagging</h2><p>If you're running affiliate campaigns through Awin and using Webflow as your CMS, you've likely encountered issues with data loss in client-side tracking. Intelligent Tracking Prevention (ITP), adblockers, and cookie restrictions often result in incomplete or inaccurate data, making it difficult to attribute sales correctly. These gaps lead to under-reported conversions, misaligned budgets, and missed performance opportunities. Enter server-side tracking: a robust, privacy-compliant solution that bypasses browser limitations and provides clean, reliable data.</p><p>With server-side tracking, data is sent directly from your server to platforms like Awin, Meta, or Google. This method avoids disruptions caused by browser settings or third-party blockers. By using tools such as Google Tag Manager server-side, Stape for hosting, and integrating with Meta's Conversions API or Google’s Enhanced Conversions, you're able to recover 20–30% more conversions that would otherwise be lost.</p><p>At Obsidian Digital, we've delivered over 200 server-side setups for brands like Ecooking, Rains, Eyda, Day-et, Onyx Cookware, and Intersport. We are official partners with Meta Marketing Science and Stape, ensuring top-tier accuracy and compliance in every implementation. Our typical WebflowAwin setups include the configuration of server-side GTM infrastructure, cookie deduplication, and secure data sharing with Awin’s platform.</p><p>We don’t just deploy a generic setup—we ensure that ownership, privacy, and performance are baked into the infrastructure. That means you keep full control of your data layer, enjoy GDPR-compliant setups, and benefit from continuous support and maintenance.</p><p>Server-side tracking not only improves data accuracy but also strengthens your ability to prove ROI from performance marketing. With a professionally handled setup, you eliminate tracking gaps, stay ahead of platform changes, and have peace of mind in a privacy-focused environment.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to get your Awin tracking in Webflow configured the right way—with full data ownership, measurable impact, and ongoing technical support.</p>
