<h2>Improve TikTok Ads Tracking on Shopify with Server-Side Implementation</h2><p>If you're running ShopifyTikTok Ads, you’ve likely noticed gaps in your conversion data. Traditional client-side tracking is increasingly limited due to browser restrictions like ITP (Intelligent Tracking Prevention), widespread use of adblockers, and stricter cookie consent regulations. As a result, you're losing visibility into real performance — and most importantly, revenue opportunities.</p><p>Server-side tracking solves these issues by shifting data collection from the browser to the server. This method is more reliable, more secure, and significantly more resistant to tracking disruptions.</p><p>By implementing server-side tracking through platforms like Google Tag Manager (server container), Conversions API (CAPI), and Stape, we capture data that client-side methods miss. For ShopifyTikTok Ads in particular, this means higher attribution accuracy, improved signal strength, and better optimization within TikTok’s algorithm. We also support Enhanced Conversions for even greater precision.</p><p>On average, e-commerce brands see a 20–30% uplift in tracked conversions after shifting to a server-side setup. At Obsidian Digital, we’ve completed more than 200 server-side implementations across Shopify and custom platforms. Our partnerships with Meta Marketing Science and Stape ensure we stay at the forefront of tracking best practices — and our client portfolio (Ecooking, Rains, Intersport, Eyda, Day-et, Onyx Cookware) speaks to our proven execution.</p><p>Every setup we build is GDPR-compliant, fully documented, and designed for long-term stability, with optional SLA support and maintenance.</p><p>The quality of your data directly impacts the performance of your TikTok ad campaigns. A professionally handled server-side implementation ensures that your business sees the full picture — without signal loss. You retain full ownership of the setup, stay privacy-compliant, and get expert support when rules or APIs change.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and get more from your TikTok Ads on Shopify.</p>
