<h2>How to Improve TikTok Ads Tracking for BigCommerce Stores</h2><p>Client-side tracking for TikTok Ads can be unreliable—especially if you're running a BigCommerce store. With browser restrictions like Intelligent Tracking Prevention (ITP), growing adblocker usage, and third-party cookie limitations, your campaign data is likely incomplete. That means you’re possibly missing out on up to 30% of your true conversion volume.</p><p>To solve this, leading e-commerce teams are moving to server-side tracking. This approach captures data directly from your servers, bypassing many restrictions while remaining GDPR-compliant. If you’re serious about optimizing your BigCommerce TikTok Ads, server-side is the performance standard you can’t afford to ignore.</p><p>Server-side tracking offers technical precision and long-term stability for your tracking infrastructure. By routing data through tools like Google Tag Manager (server container), the TikTok Conversions API, or services like Stape, you can dramatically increase the accuracy of your event tracking. We've seen typical uplift of 20–30% more tracked conversions compared to client-side-only setups.</p><p>Unlike fragile browser scripts, server events are more durable—they’re less likely to be blocked by browsers and are delivered with higher match quality on TikTok and other channels. With enhanced event matching and the ability to enrich data server-side, TikTok’s algorithm can optimize in real time, increasing your ROAS potential.</p><p>At Obsidian Digital, we’ve completed over 200 server-side tracking setups. We're official partners with both Stape and Meta’s Marketing Science team, enabling us to deliver proven, scalable solutions. We've helped fast-growing brands like Ecooking, Onyx Cookware, Eyda, Rains, and Intersport improve their data accuracy, campaign reporting, and ultimately, their revenue performance from TikTok and other paid channels.</p><p>If you're running TikTok Ads on BigCommerce, this is your opportunity to gain clarity in your data and agility in your decision-making—with full control over privacy and data ownership.</p><p>With every setup, we ensure GDPR compliance, provide ongoing maintenance support, and offer full infrastructure ownership—your tracking data stays yours. The result? A robust measurement system that drives real outcomes.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and discover how server-side tracking can unlock your BigCommerce store’s full TikTok Ads potential.</p>
