<h2>How to Set Up Taboola Tracking on Shopify Using Server-Side Tagging</h2><p>Client-side tracking on platforms like Shopify has become increasingly unreliable due to browser restrictions like ITP, widespread adblocker use, and third-party cookie deprecation. For performance marketers investing in Taboola, this results in incomplete attribution and under-reported conversions. To solve this problem, server-side tracking offers a more resilient and accurate data pipeline — especially when it comes to Taboola tracking on Shopify stores.</p><p>With server-side tagging, events are routed through a secure cloud server before reaching Taboola, bypassing most client-side blockers. Tools like Google Tag Manager Server-Side (sGTM), Meta’s Conversions API, and platforms such as Stape allow for precise configuration. Enhanced Conversions on Shopify further refine user identification. The result? A typical accuracy boost of 20–30% in conversion tracking versus traditional browser-based setups.</p><p>At Obsidian Digital, we’ve implemented over 200 server-side tracking solutions, including ShopifyTaboola integrations for leading DTC brands like Rains, Eyda, and Onyx Cookware. We’re official partners with Meta Marketing Science and Stape, ensuring best-practice setups tailored to your performance goals. Whether you're running branded content via Taboola, or retargeting high-funnel users, server-side implementations help measure each touchpoint — even after iOS 17 updates and third-party cookie blocks.</p><p>Importantly, server-side tracking isn’t just about better attribution; it gives your brand full ownership of tracking logic and data while maintaining GDPR compliance. We structure your stack to be privacy-first and scalable — with ongoing support to ensure conversion events, custom parameters, and funnel stages stay aligned with evolving business goals.</p><p>Don’t leave attribution to chance. With accurate Taboola tracking on Shopify, you can allocate budget with confidence, even across challenging touchpoints. Obsidian handles the full process: planning, setup, validation, and maintenance — all based on proven frameworks and premium stack integrations.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> to get started with a server-side Taboola setup for your Shopify store.</p>
