<h2>How to Accurately Track Spotify Ads in Shopify Using Server-Side Tagging</h2><p>If you're running Spotify Ads to drive sales or leads on your Shopify store, client-side tracking tools like Google Analytics or the Meta Pixel might be underreporting your results. Ad blockers, browser restrictions like ITP (Intelligent Tracking Prevention), and cookie consent banners have made traditional tracking methods unreliable. This not only affects your attribution accuracy but also limits your ability to optimize marketing spend effectively.</p><p>Server-side tracking offers a superior solution. It bypasses many front-end restrictions and gives you cleaner, more complete data—essential for performance marketers and e-commerce businesses reliant on paid traffic.</p><p>By shifting tracking scripts to a secure cloud server, tools like Google Tag Manager Server-Side, Meta’s Conversions API, Stape, and Google Enhanced Conversions allow you to capture events directly from Shopify. This reduces data loss and improves attribution accuracy. In our experience, server-side setups consistently measure 20–30% more conversions compared to client-side tracking alone.</p><p>At Obsidian Digital, we’ve completed more than 200 server-side tracking setups across Shopify and other platforms. Our partnerships with Meta Marketing Science and Stape.io ensure we're always current with platform updates and best practices. For brands like Intersport, Rains, Eyda, and Ecooking, we've delivered reliable, privacy-compliant data that drives smarter decisions and better ROAS across platforms—including Spotify Ads.</p><p>We build and maintain your entire solution—from setting up your GTM Server container to integrating Conversions API and testing every touchpoint. Ownership stays with you. And yes, our implementations are 100% GDPR-compliant.</p><p>Whether you're scaling DTC via Spotify Ads or trying to make sense of your current tracking setup, a robust server-side implementation tailored to Shopify is no longer optional. You need accurate data to grow.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> about a custom setup designed for your stack, your goals, and your users.</p>
