<h2>How to Improve Spotify Ads Tracking on BigCommerce with Server-Side Implementation</h2><p>The accuracy of client-side tracking has declined significantly due to browser limitations like Intelligent Tracking Prevention (ITP), widespread use of adblockers, and stricter cookie policies. For BigCommerce brands running Spotify Ads, this means wasted impressions and unmeasured conversions. If your marketing data is unreliable, your decisions likely are too.</p><p>Server-side tracking solves many of these issues by increasing data control, stability, and measurability. Instead of relying on browser scripts alone, you can route events through secure servers, bypassing many of the obstructions that make client-side methods unreliable.</p><p>Server-side implementations for tracking Spotify Ads on BigCommerce work by sending conversion events directly from your server to advertising platforms using tools like Meta’s Conversions API, server-side Google Tag Manager, and event forwarding services like Stape. This approach enhances data accuracy and resilience while reducing data loss from browser restrictions or third-party blockers.</p><p>Our clients have seen a 20–30% lift in conversion tracking accuracy after moving to server-side setups. These are not isolated cases: Obsidian Digital has implemented over 200 server-side tracking solutions for e-commerce brands like Ecooking, Intersport, Onyx Cookware, and Eyda. We’re trusted partners of Meta Marketing Science and Stape, giving us early access and technical know-how to deploy reliable Spotify Ads tracking for BigCommerce stores.</p><p>Beyond improved attribution, server-side tracking enables full data ownership and ensures GDPR compliance by moving data handling away from vulnerable front-end environments. You can run your Spotify Ads on BigCommerce without worrying about underreporting or violating data regulations. Our enhanced conversion solutions even help recover missed events across devices and platforms for more accurate ROAS calculations.</p><p>A well-executed server-side tracking setup isn’t just about better reporting—it’s a competitive advantage. With Obsidian, you get full setup ownership, maintenance support, and a privacy-first approach fully aligned with EU regulations. We make sure your BigCommerce store is fully optimized for Spotify Ads tracking across the entire funnel.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and discover how better data can unlock more revenue from your marketing efforts.</p>
