<h2>How to Improve Mailchimp Tracking in Shopify with Server-Side Tagging</h2><p>Traditional Mailchimp tracking in Shopify often relies on client-side scripts, which face growing challenges. With browser-based limitations like Intelligent Tracking Prevention (ITP), widespread use of adblockers, and cookie restrictions, client-side tracking leaves significant gaps in your customer data. These missing insights make it harder to attribute sales, optimize campaigns, and scale performance.</p><p>Server-side tracking is the superior approach. By routing tracking data through a private server rather than a user’s browser, it ensures more reliable, complete, and accurate measurement of conversions across marketing platforms—including Mailchimp.</p><p>At Obsidian Digital, we refine Mailchimp tracking for Shopify stores through advanced server-side implementations. Using tools like Google Tag Manager (server-side), Meta’s Conversions API, and platforms like Stape, we help you capture 20–30% more conversions that would otherwise go untracked.</p><p>Unlike default Mailchimp or Shopify setups, our approach segments and enriches user data before passing it on, significantly improving attribution accuracy. We ensure ShopifyMailchimp integrations are fully optimized with first-party cookies and session stitching for better campaign insights.</p><p>With over 200 server-side setups completed, we’ve helped brands like Rains, Eyda, Ecooking, and Onyx Cookware scale more profitably with bulletproof tracking flows. Our partnership with Meta Marketing Science and Stape ensures your tracking setup meets the highest standards of performance and reliability.</p><p>We also implement Enhanced Conversions on platforms like Google Ads and ensure seamless interoperability between your ad systems and CRM tools like Mailchimp. Everything remains GDPR-compliant, with optional geolocation routing and custom event mapping tailored to your funnel.</p><p>If you’re tired of unreliable tracking and missing orders in your ad reports, a well-executed server-side setup is a smart and measurable next step.</p><p>With Obsidian, you get full control and transparency: from implementation and testing to ongoing maintenance and privacy-first data governance. We take care of the technical complexity so you can focus on what matters—performance, profitability, and strategic growth.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and unlock the full potential of your ShopifyMailchimp setup.</p>
