<h2>Server-side Klaviyo Tracking for Shopify: Why It Matters</h2><p>Standard Klaviyo tracking on Shopify often relies on client-side scripts, which are increasingly unreliable. Technologies like Intelligent Tracking Prevention (ITP), adblockers, and browser cookie restrictions are actively blocking or degrading third-party scripts. This means fewer conversions are recorded, less accurate customer journeys, and missing attribution across your campaigns.</p><p>To overcome these limitations, many e-commerce businesses are moving to server-side tracking—a more accurate, stable, and privacy-compliant solution that ensures your Klaviyo and Shopify data is collected reliably.</p><p>With server-side tracking, data is sent from your own server directly to platforms like Klaviyo. This bypasses browser restrictions, significantly improving the precision of events such as email opens, checkouts, and lead sign-ups. By integrating tools like Google Tag Manager server-side (sGTM), Facebook Conversions API, Enhanced Conversions, and platforms like Stape, businesses typically see a 20–30% increase in tracked conversions.</p><p>For ShopifyKlaviyo implementations, server-side also unlocks more advanced features like syncing historical events, enriched data matching, and deeper segmentation—driving better email flows and higher ROI from every campaign.</p><p>At Obsidian, we've completed over 200 server-side tracking setups across Shopify stores, including brands like Ecooking, Intersport, Rains, and Eyda. As official partners with Meta Marketing Science and Stape, we bring both technical accuracy and marketing insight to each implementation. Our process ensures high data fidelity, no double-counting, and full ownership for the client—meaning you're not locked into any one tool or vendor.</p><p>Server-side Klaviyo tracking for Shopify isn't just about cleaner data. It's a strategic upgrade that gives your team the actionable insights needed to scale effectively in a privacy-first landscape.</p><p>Working with Obsidian means you get a future-proof tracking setup that is GDPR-compliant, professionally maintained, and designed for real results. We help you take control of your data, avoid dependence on unreliable browser tracking, and maximize your Klaviyo and paid media performance.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a></p>
