<h2>Awin Tracking on Shopify: Why Server-Side Is Your Best Bet</h2><p>If you’re using Awin on Shopify to track affiliate conversions, chances are you’re running into challenges. Browser-based (client-side) tracking is increasingly unreliable due to Intelligent Tracking Prevention (ITP), cookie limitations, and adblockers. This results in lost conversion data, underreported campaign performance, and misaligned affiliate fees. To solve this, many performance-driven brands are moving to server-side tracking—a more resilient and accurate way to track events between Shopify and Awin.</p><p>Server-side tracking routes conversion data through a secure server instead of the browser, bypassing issues like blocked scripts and cookie expiration. When implemented correctly, it enables seamless ShopifyAwin integration with enriched, GDPR-compliant event data. Tools like Google Tag Manager Server Side (GTM SS), Conversions API, Enhanced Conversions, and Stape.io help create robust pipelines from your Shopify store to Awin’s platform. This not only improves data reliability, but we’ve documented increases of 20–30% in measured conversions among our clients.</p><p>At Obsidian Digital, we’ve completed over 200 server-side setups for large-scale e-commerce brands including Eyda, Ecooking, Rains, and Day-et. As an official partner with Meta Marketing Science and Stape, we bring platform-level expertise and vetted infrastructure. Our setups ensure your ShopifyAwin connection is both high-performing and privacy-first. That means more accurate affiliate payouts, more confidence in channel data, and better ROI attribution across paid and organic initiatives.</p><p>We don’t just build the pipeline—we give you full ownership, training, and active maintenance. Our team ensures your event data stays consistent, tracks across devices, and complies with evolving GDPR standards. <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> to secure an Awin integration that works around modern tracking blockers and delivers superior business insights.</p>
