<h2>How to Improve Pinterest Ads Tracking on Shopify with Server-Side Implementation</h2><p>If you're running Pinterest Ads on your Shopify store, you've likely faced challenges with unreliable tracking. Browser-based tracking is increasingly blocked by Intelligent Tracking Prevention (ITP), adblockers, and tighter cookie restrictions. This means fewer conversions are attributed correctly, leading to inefficient ad spend and skewed performance data. Thankfully, server-side tracking offers a more robust and scalable solution for accurate Pinterest Ads tracking on Shopify.</p><p>With server-side tracking, data is sent directly from your server to ad platforms like Pinterest through their Conversions API. This reduces data loss caused by browser limitations and enhances overall tracking fidelity. Tools like Google Tag Manager (server-side), Stape, and Enhanced Conversions make this setup manageable and scalable—especially when handled by professionals.</p><p>Clients who implement Pinterest server-side tracking with us typically see a 20–30% increase in measured conversions. This gives performance teams better data quality, more accurate ROAS, and stronger optimization signals. We're not new to this: Obsidian has completed over 200 server-side implementations for Shopify and other e-commerce platforms. We're trusted by brands like Intersport, Ecooking, Rains, Eyda, and Onyx Cookware, and our partnerships with Meta Marketing Science and Stape ensure industry-best practices throughout the process.</p><p>Our setups are privacy-first and fully compliant with GDPR, offering complete data ownership and minimal reliance on third-party cookies. Your marketing stack becomes more durable, future-proof, and efficient—backed by our ongoing support and monitoring.</p><p>Whether you're running ShopifyPinterest Ads or managing broader cross-channel campaigns, switching to server-side tracking is a smart move. Avoid guesswork and incomplete data. Get a high-performing, secure setup that delivers measurable results.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> to learn how we can help you take full control of your Pinterest Ads tracking on Shopify.</p>
