<h2>How to Implement Pinterest Ads Tracking in Magento Using Server-Side Tagging</h2><p>Client-side tracking is becoming increasingly unreliable due to factors like Intelligent Tracking Prevention (ITP), browser cookie restrictions, and widespread use of adblockers. These limitations make it difficult for e-commerce businesses to accurately measure the impact of advertising campaigns, especially on platforms like Pinterest. If you're running Pinterest Ads on a Magento store, you're likely losing valuable conversion data. Server-side tracking offers a more robust and privacy-compliant alternative, enabling better data accuracy and future-proof measurement.</p><p>Unlike traditional client-side tracking, which relies heavily on browsers, server-side tracking processes events through your own server before sending them to platforms like Pinterest. This bypasses many of the blockers affecting browser-based tracking. Using tools like Google Tag Manager (server-side container), Pinterest’s Conversions API, and platforms like Stape, you can reliably collect and transmit data even from customers using Safari or adblockers.</p><p>For Magento and Pinterest Ads, server-side tagging unlocks more precise attribution across the purchase funnel. In our experience, brands moving to this setup typically see a 20–30% increase in measured conversions. With Obsidian Digital, you're tapping into deep expertise — we’ve completed 200+ server-side implementations, including for brands like Ecooking, Intersport, Rains, and Eyda.</p><p>As official partners of both Meta Marketing Science and Stape, we follow industry best practices and ensure full compatibility with existing tech stacks. What sets our MagentoPinterest Ads solutions apart is our end-to-end ownership, covering everything from initial setup to ongoing maintenance and privacy compliance (GDPR included). We also implement Enhanced Conversions where available to further improve match rates and increase data quality across channels.</p><p>When Pinterest Ads tracking on Magento is implemented through server-side techniques, you shift from reactive tracking to proactive business optimization. You own the stack, increase reliability, and regain visibility into ad performance — all while keeping privacy top of mind.</p><p>If you want tracking that reflects your actual performance and supports long-term ecommerce growth, talk to a partner who’s done it over 200 times with proven results. <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a>.</p>
